Chipotle: Back to the Start

http://www.youtube.com/watch?v=aMfSGt6rHos

This Chipotle YouTube video is why I am a fan of the brand. It effortlessly deploys Aristotle's notions of rhetoric and brings chills to any viewer. I finished high school in Colorado and Chipotle is a way of life for people out West. It has really yet to make a splash in the Midwest but I'm hopeful for a time in the near future to be able to pick up a Chipotle burrito in the town of Muncie. I supported Chipotle back then because of its convenience, accessibility, and affordability. I now support Chipotle because of the ethics and morals the brand supports. This YouTube clip is my visual representation of the Culture of Food we touched on in lecture.

Chipotle as a brand has really made headway in the food politics forum. Chipotle is known for organic farming practices and assures all the meats and vegetables they use are safe and healthy for consumption. This is made evident in the video clip but also in all restaurants across the nation. The public appreciates these efforts and attempts to make the origins of their food products known and publicized. Supporting Chipotle is unbelievably easy for a consumer. You can feel good about the food you are eating and it doesn't break your bank.

Chipotle's food culture should be an example of what to do in the food industry. By having the freshest, organic food products and reasonable prices, food junkies will sure to follow your brand. Chipotle, I believe, is all that is good and right in this world and has my vote.