Culture Jamming

Culture jamming is only affective to a small group of people. In Christine Harold's article she discusses culture jamming, what it does, and some of the organizations that practice it. Culture jamming is the folding of a message onto itself to point out the problem or issue that is causes. For example, the Barbie Liberation Organization switched the voice boxes of G.I. Joes and Barbie to bring attention to the sexism of the dolls. Although, the mother in the video that we watched in class thought that it was a "sick joke," which is why i believe that culture jamming is only effective to a certain group.  For most people I imagine that the voice box switch was confusing rather than a message about gender beliefs or roles. Christine Harold even discusses that if the message that is jammed is not clear than it has no effect. Jammers seek to change our views or persuade us to view an issue in a new light, but it does not always work out. When Bill Gates got pied i am not sure that everyone thought "gee he is just like me and i do not have to look up to him because of his power." Usually though these jammers have known organizations that display their messages and reasons i am sure that even less people check their websites than watch their public displays. Culture jamming walks a fine line between mischief and message, which makes their messages unclear to some. Overall, jamming can have an effect, but how much of that effect is seen or understood by the companies or people they seek to jam?