Communication and Popular Culture: Study Pop Culture? Duh!
We should study popular culture for multiple reasons, obviously,
but one major reason is because there are some that believe that popular
culture is only what happens in the
media such as music and television, but it is truly more complex than
that, Merriam Webster defines popular as, “of or relating to the general
public”, for this reason solely we can understand and possibly agree that
popular culture is something that effects the masses in one way or another. As
it relates to culture, Brummel (2006) defines culture as, “the
integrated set or system of artifacts that is linked to a group (p. 26). Topics
that are considered “popular culture” texts are examples of artifacts that link
a group and in turn create culture. It would seem that one could not work
without the other. Culture could not exist without these popular texts to
connect the group, and in turn, the connected group then creates the artifacts
that make up and continue to expand their culture.
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